So maybe, in this case, the right thing to do would be to take a breath, accept H&M's apology and assertion that they were not being intentionally racist, and move on. It could have been a person of color, for all we know.ĭid the subject of the photo, and the adult(s) responsible for him, take offense? Apparently not.
H and m ad racist series#
So what if, before we get outraged, we were to think through the situation? We might ask ourselves this series of questions:ĭid H&M, as a company, decide to intentionally be racist toward this boy? It's unlikely, as that would be damaging to the only thing we can be sure H&M cares about: profits.ĭo we know the perspective or intentions of the designer of the hoody? No.
The optics are unfortunate, and to be clear, I would feel insulted if someone called me that.īut that's not what happened here. And I do agree that it was a bad idea for the company to put the combination of that hoody and that boy together. I get why the word "monkey" attached to a black person is perceived as a racist insult.
Mango said she was in attendance at the photo shoot, as she has been at all of his shoots.īefore I go any further, I get it. "I really don't understand, but not because I'm choosing not to but because it's not my way of thinking. "I am the mum and this is one of hundreds of outfits my son has modeled.stop crying wolf all the time, unnecessary issue here.get over it," Mango wrote on Facebook. Here are her comments (edited for clarity): Terry Mango, the mother of the boy in the controversial ad, took to social media to give her opinion on her son's picture turning into national news story. Social media anger, followed by news reports, followed by celebrity endorsers cutting ties, and ending with the company apologizing.īut once I saw what the mother of the boy in the ad had to say about the situation, my perspective changed, and I was forced to ask myself, "Why do we have to get so mad over everything?" Then I watched as the predictable outrage cycle set in motion. When I first saw the H&M ad with a black boy wearing a hoody that said "Coolest Monkey in the Jungle," I thought "Man, that's not a good look at all.
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